Professional Certificate in Social Media Marketing

A 3-month practical program covering content creation, paid advertising, analytics, and freelancing to launch a career in social media marketing.

3 Months (12 Weeks / 24 Classes)

Beginner to Intermediate

About This Course

The Professional Certificate in Social Media Marketing & Management by CeyLearn Academy (Pvt) Ltd is a 3-month practical program designed to prepare students for careers in social media marketing, management, and freelancing. The course combines foundational knowledge, content creation, paid advertising, analytics, and client handling, with hands-on exercises and real-world projects. Students will graduate job-ready and income-ready, with a professional portfolio showcasing their social media expertise.

What You'll Learn

Digital marketing fundamentals and professional career roadmap

Market research, target audience psychology, and niche selection

Professional business communication and client psychology

Content strategy, brand positioning, and 30-day content planning

Canva design, short-form video creation, captions, and hashtags

Social media management, community handling, and automation basics

Meta Ads: campaign setup, audience targeting, and optimization

Analytics, KPI tracking, and professional client reporting

Freelancing platforms, pricing strategies, and client acquisition

Free Lesson Preview

Professional Certificate in Social Media Marketing preview

Watch on YouTube

Visit our channel for more lessons

Course Modules

Module 1: Introduction to Social Media Marketing Profession

Overview of digital marketing & social media marketing, professional roles & career paths, career & income roadmap assignment, confidence building exercises.

Module 2: Market Research & Profitable Niche Selection

Target audience psychology & buyer personas, competitor analysis, profitable niche validation. Assignment: niche research report.

Module 3: Professional Communication & Client Psychology

Business communication basics, client needs, objection handling, and role-play exercises, presentation & speaking confidence.

Module 4: Google Workspace for Marketing Professionals

Google Docs, Slides, and Sheets for proposals, reports, content calendars, hands-on activities: client proposals and content tracking.

Module 5: Content Strategy & Brand Positioning

Content pillars, brand tone & voice, CTA frameworks & content calendar creation. Assignment: 30-day content strategy.

Module 6: Graphic & Video Content Creation

Canva advanced tools & short-form video strategy, caption and hashtag optimization. Assignment: 10 posts + 3 reels.

Module 7: Social Media Management & Community Handling

Page/account management, DM & comment handling, automation basics & crisis management. Assignment: DM & response templates.

Module 8: Paid Advertising (Meta Ads Foundation)

Meta Ads ecosystem & campaign objectives, audience targeting, budgeting & ad structure. Assignment: setup dummy/real ad campaign.

Module 9: Advanced Ads, Conversions & Funnels

Creative testing, ad copywriting & funnels, optimization techniques & scaling ads. Assignment: ad creatives & copy set.

Module 10: Analytics & Professional Reporting

KPIs, metrics & social media analytics dashboards, client reporting formats & performance analysis. Assignment: performance report (Google Sheets + Slides).

Module 11: Freelancing, Pricing & Soft Skills

Freelancing platforms & profile optimization, pricing strategies & client acquisition, communication, negotiation & time management. Assignment: create freelance profile + proposals.

Module 12: Final Project & Professional Portfolio

Hands-on final project: brand/page management, content creation, paid ads execution, final project presentation & portfolio review.

Duration3 Months (12 Weeks / 24 Classes)

LevelBeginner to Intermediate

Modules12 Modules

Enroll Now

Limited seats available for the next intake.

Need help deciding?

Chat with our student counselors to find the perfect course for you.

Call (+94) 77 296 9052